FPT INDUSTRIAL AND EATALY OPEN THE DOORS OF THE MILAN STORE TO RECOUNT THE VIRTUOUS FOOD SUPPLY CHAIN
Turin, October 23, 2019
Have you ever wondered how much work is hidden behind a glass of wine? Or how wheat is sown, harvested and transformed into a pasta dish? FPT Industrial, the Brand of CNH Industrial dedicated to the development, production and sale of powertrains, and Eataly announce a three-year partnership to recount the food chain, from farm to table. The two companies have chosen an exceptional stage for this world premiere: Eataly Smeraldo in Milan, where, throughout the month of October, visitors can learn about the ingredients of this special story.
The special Cursor X framework in the Eataly Smeraldo store in Milan
The Milanese store is welcoming visitors in a tailor-made setting representing vine shoots to celebrate the month of wine. Cursor X - the engine concept of the future, a symbol of how FPT Industrial conceives technology, innovation and sustainability - is displayed hanging from Eataly Smeraldo's stage, among the roots of a vine tree. The engine, designed for Planet Earth and for greener agriculture, is Multi-power, because it can be powered by natural gas, electric batteries and hydrogen; Modular, easy to install and quick to maintain; Multi-application, adapted to any vehicle and mission; Mindful, capable of self-learning, predicting and programming its own maintenance. The set-up has been designed to be sustainable as the emissions for its production will be offset by the planting of trees.
From seeds to high-quality food on our tables, FPT Industrial and Eataly divide the story of the virtuous production process in the store into four thematic areas dedicated to typical products of Italian cuisine: wine, pasta, tomatoes and cheese.
With its engines, FPT Industrial helps to plant, harvest and deliver high-quality products to our table, placing sustainability at the heart of its research. Throughout its history, the Brand has been a key player in the changes of agriculture, thanks to its innovative and increasingly environmentally friendly engines.
Today, 40% of the wheat and 80% of the wine grapes in the world are harvested thanks to machines powered by FPT Industrial. “The partnership with Eataly is one that once again makes us proud of our products and our mission, because we can recount and explain the role of our engines along the entire food chain”, says Carlo Moroni, Head of Communication for FPT Industrial. “From farm to table, FPT Industrial is the sustainable and innovative engine of agriculture”.
“The earth is tired. Therefore, technologies that express environmental responsibility are very welcome”, explains Francesco Farinetti, CEO of Eataly. “The agricultural sector production chain is witness to virtuous changes through technologies that express respect for the environment. If we can also do our small part by telling our customers about these new frontiers, then we do it very willingly. For us, the ideal scenario is to innovate while preserving traditions”.
The story of this chain is also broken down into two events at Eataly Smeraldo. On October 29th, at 6:30 p.m., the public will be able to participate in a wine tasting with Luca Martini, awarded as the world’s best sommelier 2013, who will choose the wineries and vintages to taste with the participants. For both events, participation is subject to availability.
FPT Industrial engines for agricultural applications have a power range between 58 and 910 hp and they equip machines for all types of missions: open field applications, orchards, harvesting, or work related to livestock farming. Thanks to its R&D centres, the Brand is a pioneer in the development of engines that work with alternative fuels.