BMW Group is a global leader in the automotive industry, encompassing brands such as BMW, MINI, and Rolls-Royce Motor Cars. The company focuses on the development, production, and sale of automobiles and motorcycles, with a strong commitment to innovation, sustainability, and design excellence. BMW Group's product portfolio includes a wide range of vehicles, from luxury sedans to electric and hybrid models, catering to diverse consumer preferences. The company also offers financial and mobility services, enhancing the overall customer experience. With a global presence, BMW Group continues to shape the future of mobility through cutting-edge technologies and strategic partnerships.
The "Heart of Joy" integrates drivetrain and driving dynamics in a powerful unit, tested in the high-performance BMW Vision Driving Experience rig for ultimate endurance.
The world's largest and quietest wind tunnel supports the development of electric mobility by building prototypes for high-voltage batteries and motors with inverters.
17,000 users will be working globally on a virtual twin of a vehicle that can be configured for the variants of each model with consistent data in real time.
Highly automated driving as a new option for customers in Germany. For the first time, the vehicle takes over the task of driving in full – including in the dark.
The new BMW head-up display is called BMW Panoramic Vision and represents the reinterpretation of the BMW driver orientation "eyes on the road - hands on the wheel" in the NEUE KLASSE.
The BMW Group's light metal foundry in Landshut has once again been certified by an independent party for its sustainable use of aluminium – meeting the standards of the Aluminium Stewardship Initiative (ASI).
BMW Mixed Reality Slide, into the virtual world in five steps, advanced BMW Head-up-Display in NEUE KLASSE from 2025. Full-colour E Ink technology enables up to 32 colours.